Specialized Heads North for Launch
Specialized dealers recently escaped the winter for a few days and headed to sunny Cairns in far north Queensland for their 2013 launch. Our editor, Simon Hayes, also attended as a guest of Specialized and brought back the following photos and information. Simon will be running a more detailed review of their 2013 product range in our November/December edition of Bicycling Australia magazine.
You can also see a wide ranging interview with Specialized Australasia Managing Director, Sam Monardo in the Interview section of this edition of Bicycling Trade.
These were some of Simon’s key impressions:
- Heavy investment in Body Geometry product development, particularly shoes, saddles and gloves. Specialized did an interesting saddle pressure test demonstration which showed variations in saddle pressure while pedalling, real time.
- A big focus on women’s specific products, with two of their Women’s Team attending from the USA.
- Significant and ongoing development work on aerodynamics, which is part of their partnership with the McLaren Group, the famous F1 car company.
- Disk brakes for road bikes not far away, which will allow wheels to have new rim designs that do not require a braking surface.