Mike O'Connor
In a surprising move, indoor cycling platform Zwift has snapped up Rouvy, bringing together two of the biggest names in the indoor riding space.
Zwift said in a press release that the deal is aimed at boosting growth in the category, while keeping both platforms running as separate experiences.
Zwift has become arguably the biggest name in the indoor training space, through its gamification of riding. Rouvy offers a similar experience with one distinct change – it uses real world routes, using video footage of actual roads with performance data layered over the top.
Zwift co founder and chief executive Eric Min said the company has long admired what Rouvy has built, particularly its take on real route riding and its growing global community.
“We’re seeing our audience widen, and we are now seeing more people come to cycling for the first time through indoor training, seeking an activity that supports their active lifestyle and focus on long-term health,” he said.
There is also some immediate crossover in the buyout. Zwift confirmed its smart trainers and Zwift Ride frames will now work with Rouvy, making it easier for riders to jump between platforms. This can be accessed immediately via a software update in Rouvy.
Rouvy founder and chief executive Petr Samek described the sale as a strong validation of what the company had built.
“Rouvy will continue to be the Rouvy you all know and love, with the same team and the same focus on helping riders achieve their cycling goals,” he said.
What does all this mean for indoor training fans? You could argue that, for now at least, it’s a win. Early signs suggest subscriptions are unlikely to change, and for ROUVY users, being able to use Zwift-compatible trainers straight away is a welcome bonus.
There is also some continuity on the leadership side. Petr Samek is expected to remain in his role for now, which points to stability in the short term. In other words, don’t expect any major shake-ups just yet.
Mike O’Connor – A keen cyclist, runner and photographer, Mike O’Connor is the Editor of Bicycling Australia. He manages the BA website and social media, and loves promoting the achievements of Australian cyclists.
