The Factor Track Bike. Why the $92,000 price tag? UCI rules stipulate that bikes used in competition need to be commercially available. Yes this high performance track bike is available to purchase, but how many people are going to order one?


Factor & AusCycling Announce Olympic Partnership With $92,000 Track Bike

Factor Bikes, together with Black Inc have announced a new partnership with AusCycling which they say is ‘set to revolutionize the Australian Team Pursuit squad and propel the athletes to new heights at the 2024 Paris Olympic Games.’

The Factor track bike is currently listed on the Factor website with the eye-watering price tag of more than $92,000!

Working in partnership with Aus Cycling, Factor will be supporting the Australian men’s and women’s endurance track riders beginning in 2024, with a laser focus on the 2024 Paris Olympic Games. 

Marne Fechner, CEO, AusCycling said combining the best athletes with the best technology is a challenge we relish, and one that has no finish line.

“We are delighted to be partnering with Factor Bikes to power our pursuit teams to new heights and to provide excitement and inspiration to the next generation of riders,” she said.

Rob Gitelis, CEO, Factor Bikes and Black Inc, said “AusCycling’s dedication to advancing the sport aligns perfectly with our ethos at Factor Bikes. We’re pushing the boundaries together to create not just a bike, but a legacy.”


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