Nat Bromhead
LOOK Cycle, one of the world’s top players in carbon frame, pedal and component technology, have announced a strategic partnership with power meter giant SRM.
In a statement released by both companies, LOOK and SRM will co-operate in the development of composite products and electronics. Their first collaborative project is a carbon crank arm for the SRM Origin PowerMeter.
The Origin, named for having all components designed by SRM – the original PowerMeter, was introduced at Eurobike 2016. It’s a modular-concept PowerMeter with exchangeable spindles designed to accommodate road, mountain, and track frames.
One Crank, Three Lengths
Coupled with LOOK’s contribution, the PowerMeter will feature the highest calibre carbon crank arms with LOOK Trilobe Technology which allows one crank arm to function in three lengths 170mm, 172.5mm and 175mm.
With crank arms developed at the highest stiffness to weight ratio, the SRM Origin PowerMeter will be ridden by Team Bahrain-Merida and AG2R La Mondiale this year.
Vincent Lavenu, General Manager of the AG2R La Mondiale team said 2017 will be a revolutionary year for AG2R La Mondiale in terms of equipment.
“In addition to our new fleet of Factor Bikes, we are thrilled to partner with SRM and bring the gold standard in power back to the team,” he said. “The SRM Origin PowerMeter offers a new level of benefits to a professional team with the exceptionally light and adjustable LOOK crank arm coupled with LOOK pedals.”
The SRM Origin PowerMeter can be pre-ordered from www.SRM.de.
