Roar: Xudong Wang.

Viral Video: Team Sunweb To Partner With Cervelo For Season 2019

On top of launching one of the most talked about new releases for 2019, Canadian manufacturer Cervelo have announced they will be partnering with Team Sunweb.

Replacing Giant as Sunweb’s bike supplier, riders – including high-profile Tom Dumoulin and Michael Matthews – will race and train on the range of Cervelo’s such as the recently updated S3 and S5. Not only to be riding the bikes, ‘Bling’ and ‘Dumo’ contributed to the making of the following film – quite possible the most creative short cycling video of the year.

Sunweb ‘Thrilled’ To Welcome Cervelo

Team Sunweb CEO Iwan Spekenbrink said the team is thrilled to welcome “one of the most high-tech brands in the industry” to Sunweb.

“Having the resources and knowledge at hand to make our equipment lighter, better and faster will make the difference,” he said.  “Time trials and road races are sometimes won or lost by a fraction of a second, which is a confirmation to us that these efforts do pay off. We’ve a shared DNA to keep pushing technology forward and innovation is key to both our organisations, which makes for the perfect fit,” continued Spekenbrink.

“Behind the scenes Cervélo have been working hard on the new S5 race bikes. This emphasises their commitment to helping us and we’re already looking forward to kicking off the 2019 season.”

‘World-Class Team’

Cervélo’s Sports Marketing Director Richard Keeskamp expressed his delight with the new partnership saying it was the perfect match in ambition and performance.

“The team is world-class and active in a wide range of fields and disciplines with men, women and U23 programmes,” he said.

“(They are) competitive in the one-day races, time trials, sprints and Grand Tours, which requires very specific equipment to be able to make the difference over competition. It challenges us to raise the bar even further in developing and delivering new and state-of-art technologies.

Keeskamp went on to say the updated S5 heralded both a new era for the company and major advances in aero and engineering technology.

“The partnership will allow us excellent R&D opportunities to continue to develop new technologies in close cooperation with the team, benefiting from their feedback and experience,” he said.


What do you think?

196 Points
Upvote Downvote
Roar: Xudong Wang.

Australian Photography Competition: Bike Theme Finalists

Peter Beaumont President of Cycling New South Wales, Hon. Stuart Ayers M.P., Minister for Sport, Sarah Cliff Australian Champion of Champions Under 15 women 2018, Mr. Gareth Ward M.P., Member for Kiama, Natalie Kaebisch nee Bates Commonwealth Games Gold medallist 2006, Graham Seers Olympian and CEO of Cycling New South Wales. Image: Karen Forman / Cycling NSW.

Wollongong To Host 2022 UCI World Championships