Sydney’s Northern Beaches Council have launched a proactive campaign to promote cyclist awareness and safety on the region’s roads.
Via a mix of video, print media and bus shelter posters, the Mayor of the region says the objective is to keep riders and drivers as safe as possible while also getting more people out of cars and onto bikes.
In launching the campaign, Mayor Michael Regan said research shows many of us don’t understand the road rules when it comes to bikes and this can cause serious accidents.
“With reports of cycling up by as much 69% compared to pre-COVID times, we must do everything we can to keep bike riders and motorists as safe as possible,” he said.
“We’re also investing in the infrastructure to support bike usage. We know getting people out of their cars has multiple benefits: reducing traffic congestion, lowering emissions, and keeping us fit and healthy.
“We are hopeful both cyclists and motorists will engage with the campaign over the coming weeks, and we’ll see safer roads as a result and ultimately encourage more people to leave the car in the garage.”
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