Jake Latham
Off the back of the announcement that Australian company FE Sports will now finish and distribute Ridley frames to the Australian consumer, Ridley have teased new information about the Noah SL Disc. The same frame that was seen at the Taipei Bike Show earlier this year.
The deal struck between Ridley bikes and FE Sports in Brisbane labels the Australian distributor as their official ‘finishing partner’. This gives FE Sports the unique opportunity to paint and distribute the bikes to the Australasian market.
What this means for the Australian consumers is high quality custom paint work with shorter lead times and better communication.
The raw Ridley carbon frames will be sent from Belgium to FE Sports’ partner, Paint My Bike for a professional paint finish in one of the following three options;
- A stock Ridley paint scheme
- A choice of two colours for the decals and frame for a small up-charge, or
- A complete custom paint scheme quoted and carried out by Paint My Bike.
This process should be up and running by October this year. The bikes can then be decked out in a number of high quality components before being distributed to Australian and New Zealand consumers.
FE Sports work with independent bike stores to successfully distribute a number of cycling goods like Garmin, Stages Cycling power meters, Scratch Lab nutrition and many more.
As more information about the race-focused Noah SL Disc surfaces we are yet to find out the exact date of manufacturing and distribution.
After 18 months in design the Noah Sl Disc has been reinforced to support the surplus of forces applied to a frame when disc brakes are added. With 12mm thru axles and a revised fork and rear triangle design the Noah still manages to share the same aerodynamic advantages as it’s aero caliper counterpart.
The disc model of the Noah still includes Ridley’s aerodynamic patented features like the F-Split fork to draw airflow away from the front wheel and their F-Surface Plus dimpling.
There is still no mention of price but Bicycling Australian will be sure to let you know as soon as we do.
