Online training platform Zwift are calling for the help of 10,000 riders as part of an innovative Movember fundraiser. The objective is for the 10,000 Zwifters to each ride (or run) 9.9 hours during November. When the target is hit Zwift will donate $25,000 to the Movember charity in support of the 9.9 million people living with prostate cancer around the world.
Eric Min, Zwift CEO and Co-Founder, said Movember is a globally recognised organisation doing great work to combat prostate cancer, testicular cancer and suicide prevention.
“These are serious issues that affect not only those who have been diagnosed,” he said.
“It also affects those around them – families, friends, and co-workers. This is the start of a bigger year-round charity support initiative, so stay tuned for more events in support of great causes over the next 12 months.”
To take part in the Movember mission, Zwifters must sign up in-game. Once enrolled all Zwift activities will count towards the goal.
Join The Challenge, Zwift In The Jersey
Enrolled participants will receive a Movember jersey that updates over time, based on an individual’s personal contribution to the community goal. There will be five different jerseys based on different levels of personal completion (0%, 25%, 50%, 75% and 100%).
Each unlock jersey accumulates Mo’s as you progress. As each Zwifter hits a different level of activity over the month, a new jersey is unlocked and the previous jersey expires. If the Zwifter hits 100% of his or her personal contribution to the community goal, they are awarded a digital jersey to keep.
Movember focuses on raising awareness and tackling prostate cancer, testicular cancer, mental health and suicide prevention in men. As stated above, there are 9.9 million people living with prostate cancer globally, with over 1.3m new cases of prostate cancer recorded annually, and there are over 300,000 prostate cancer related deaths each year. While this disease primarily affects men, they are our fathers, brothers, husbands, and friends, and therefore, it impacts us all. Movember looks to shine a light on the health risks men need to know about, increasing awareness to stop men dying too young.