Nat Bromhead
Popular women’s cycling group Chicks Who Ride Bikes have launched the CWRB app, the goal being to connect female cyclists and help keep women active and socially connected through bike riding.
The App was co-designed by CWRB Founder Jordana Blackman and World Champion cyclist Katey Bates so that it is simple to use, relevant and, most importantly, fun.
The app contains a range of health, wellness, adventure and fitness content focused on riding bikes, including mini workouts, stretching sessions, recipes, meditations and skills /techniques for riding your bike and maintaining it.
With a technology-driven focus on safety of interaction and location matching algorithms, the CWRB app removes many of the remaining barriers to help women experience the benefits of riding bikes for activity, social connections and transport.
Between work commitments, family responsibilities and trying to keep a semblance of normal social activities, it isn’t easy to carve out a bit of “me time”. CWRB helps women find fun, fitness and friendship on two wheels – even supporting complete beginners through engaging and interactive resources designed to educate and inspire.
After a social-network style onboarding process featuring facial recognition technology to weed out catfishing, users select their level, location and cycling discipline and then gain instant access to:
• Search and Connect: Find others by location, level and/ordiscipline– locally and abroad
• Message, meet-up and chat: Organise rides, ask questions
• News feed: Get advice, stay up to date on the latest happenings
• Beginner’s Corner: Specific videos and advice for newbies
• Knowledge and resources: Learn new skills
• Events: Find events by location, level and/or discipline
“This is the first product of its kind to be launched especiallyfor women focusing on overcoming the typical barrierswomen face when getting into cycling.” says Jordana Blackman, CEO of Chicks Who Ride Bikes.
“CWRB is a great way to break down some of the barriersnew cyclists face, such as anxiety about riding in groups andnot understanding how their bikes work”, says Katey.
You can download the CWRB app from the Apple App Store and Google PlayStore today. Please visit www.chickswhoridebikes.com for more information.
