Female-founded cycle brand Muze Women has launched today and debuts as one of the first Australian cycling clothing brands to consider the exclusive needs of women.
Designed in Australia and made in Italy using 80% recycled yarns, the high-performance cycle attire is problem-solving for women, featuring thigh smoothing bibs with seamless cuff-free ends and double layered thigh panels, a heart rate monitor bra crop and a headband to fit sunglasses and ponytails.
Focused on solving the common issues female cyclists face, the exclusively female-focussed brand has worked closely with an anthropometric expert and a vast and diverse group of female cyclists of different shapes and sizes to design patterns and cuts that flatter and keep you comfortable.
‘An industry-wide problem Muze wanted to tackle is sizing. Women regularly choose the incorrect size as they’re faced with XS to L, so Muze has launched using female fashion sizing, ranging from size 6 to 16, to ensure you choose the right fit from the get-go,’ they say in the launch information.
Muse say every intricate detail, pattern and seam has been made to fit and flatter a woman’s body.
No More Sausage Legs
The launch collection includes the ‘See Ya Sausage Legs’ Cycling Bib Shorts ($290.00 AUD) and will be available from 12th December 2023 at www.muzewomen.com.
Whilst recent reports indicate 40% of Australian cyclists are women, there is a lack of options for women regarding cycling apparel.
Australian Founder of Muze Women, Nicole Stanners, shared that she’d “had enough of making do” and was unsatisfied with the market’s lack of options for female riders.
“Female cyclists often compromise on fit, function and style,” she said. “The cycling market has traditionally focused on designing for men and then adapting for women, often leaving women to be let down.”
After spending 14 years as a high-performing triathlete and cyclist, Stanners tried and tested all types of cycle clothing over the years, as well as having interviewed and spoken to fellow female athletes to find out the common issues women faced on the road, including ill-fitting and uncomfortable kit and the lack of ‘female-ness’ in the sport.
While designed and founded in Australia, Muze Women works with Italian partners focused on sustainable manufacturing practices. Made to last, the high-performance clothing is produced using quality Italian materials from 80% recycled yarns.
Using biodegradable and recycled packaging, sustainability is at the company’s heart. Muze Women is on a mission to be transparent on their journey, working towards a 5 R cycle of Reduce, Repair, Re-use, Repurpose and Recycle with partners such as Textile Recyclers Australia and Remote Equipment Repairs.
Stanners continued, “My love for cycling and desire to see more women in the saddle sparked the idea of Muze Women. Now, we are on a mission to transform the cycling landscape for women, making it more inclusive, comfortable yet stylish and exciting.”
Muze Women say they are also focused on supporting more females into cycling to be more inclusive and advocating for change through education and connection.
To raise the bar and to get more women into cycling, Muze is already being worn by a core group of influential ambassadors in the Australian riding sphere, such as Julie-Anne Hazlett, Maria Clarkin, Cathy Verry, Jasmine Damm, Lesa Ashford, Olivia King, Lilly Fasan and Sophie Lovett.
Designed in Australia, made in Italy and available online at www.muzewomen.com. Enter your details to get early access to the collection, 10% off your first order, and keep up to date with promotions and special offers. Early access to the apparel is open now until 12 December, with wider availability from 14 December.