Bicycling Australia Publisher James Yaffa reflects upon the bushfire crisis and tells us about a wonderful way the cycling community can help fellow Australians in need.
‘I pledge to visit a fire affected town with my Empty Esky’
This timely and most relevant media campaign really has struck a chord with Australians and the wider world over the past few harrowing months. The ‘Bring an Empty Esky’ campaign is aimed at supporting the fire-impacted communities that need our collective help.
Cyclists are such steadfast benefactors to Australians in need – as a community we do great things for so many worthy causes, and have done for a very long time.
All in the cycling community have witnessed horrific and tragic devastation to people, homes, animals and businesses over this fire season. Many of us have never seen anything like it, and certainly never want to see or experience it again.
As one of the ‘Bring an Esky’ founders, Eleanor Ballieu said “We are encouraging everyone to grab an empty esky, plan a road trip, and head to an area impacted by the bushfires when it’s safe to do so. Then fill that esky with everything local – wine, food, whatever you want”.
Over more than 26 years Bicycling Australia has developed a strong relationship with readers, advertisers and so many communities around the nation. It is difficult to articulate our broad reach and the gratitude we have towards our audience – Australia’s core road cycling community.
Our friends in The Southern Highlands of NSW, the NSW South Coast, through Gippsland in Victoria, The Snowy Mountains, Noosa Hinterland, Canberra & the ACT, the Adelaide Hills and Blue Mountains need our collective assistance.
This is the time to visit one of these stunning cycling regions which have been so greatly impacted by the 2019/20 bushfire crisis. Your smile and your support and even your pedal strokes are needed now like never before. Every coffee, sandwich, dinner and accommodation night you book will help these communities get back on track.
So get a group of mates together, load the bikes into the cars, grab those empty eskies and make a weekend of it!
In closing, through 2020 and beyond Bicycling Australia’s four major Classics events will be supporting some of those areas hit hard by bushfire and we urge you to do the same.
See you out on the bike!
James Yaffa – Publisher