Not only do Ride for a reason participants raise critically-needed funds for charity, they also have a lot of fun doing it. Here's one of the riders with charity ambassador Patrick Jonker.
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KOO Announce Sponsorship Of Continental Polartec-Kometa Team

KOO, the creators of stylish and high performance cycling eyewear known as Open and Open Cube, have announced a three-year partnership with Alberto Contador led / Ivan Basso managed Polartec-Kometa Cycling Team.

Team riders will wear KOO cycling eyewear for three years.

This new team sits within the Alberto Contador Foundation and supports the 2018 Trek-Segafredo development team. Polartec and Kometa are the team’s main sponsors and the team includes 11 young and aspiring riders from eight nationalities who’ll ride in both the technologically advanced KOO Open and KOO Open Cube.

Contador & Baso At The Helm

Led by multiple grand tour winner Alberto Contador and double Giro d’Italia winner Ivan Basso, the team look forward to their busy race schedule – but development is more important than wins according to ‘El Pistolero’.

“I am very happy for sure, and now we have riders who can maybe win more races,” the retired Spanish legend said.

“The object of the team is not to win 30 races a year … it is to make good professionals. For us it’s important to pass on a good work ethic for when they pass on to professional.”

Francisco Javier Contador, General Manager of the new team, said partnering with KOO was an exciting move.
“We really see value in working with innovative companies with a passion for design and high performance products,” he said.

 

 

 

 

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