Focus Launch ‘Beat Your Screen Time’ Strava Challenge

It’s a simple equation and not a pleasant one to dwell on … more time spent looking at a screen means less time out on the bike.

The team at Focus bikes have come up with a novel way to counter increasing levels of screen time and that’s this innovative challenge. Match four weeks screen time with the same or more hours on the bike, and and get the chance to win a week in the cycling Mecca of Girona.

“FOCUS is convinced that every hour spent on your bike is good for you,” said a representative from Focus.

“You will be in a better mood, more fit, healthier and more relaxed; and you will feel better afterwards. Focus believes that you can ride your bike for one hour every day. That is why there is a new edition of the Beat Your Screen Time challenge, with a new goal: ride 28 hours in four weeks!   If you reach that goal, Focus will reward you.”

The challenge is hosted by Strava and entrants will get a digital Beat Your Screen Time badge plus the chance to win the week-long cycling holiday in Girona.

“You will get one week with lodging, food and a bike for yourself and one travel companion,” say Focus.

“The Equipe guesthouse provides you with everything a cyclist needs, and right outside your door you will find the most beautiful roads, trails and gravel tracks to ride. Then you can just forget about your screen time.  ”

The most clear benefit of the BYST challenge, they say, is if you’re riding a bike, you can’t waste time swiping on your phone. You will lower your screen time automatically.